There's No Digital Special Sauce

...and please stop listening to ANYONE who says there is.

Whenever we start working with a new client, there is a period of discovery in which we need to dispel the myth of quick fix, digital special sauce.

It doesn't exist.  It's like when VC's talk about building a business so it will be a "cash generator." It's like, dude, if there was a plan to building a "cash generator," don't you think more folks would have used it by now? 

At the mercy of con artist "digital" salesmen, most of our clients have at one point or another sunk epic budgets into chasing this alleged special sauce.  It's been called many things over the past few years: Search Engine Optimization, Keywords, SEM, Social Media, Viral Videos, etc.  But make no mistake, they're all peddling the same thing in different disguises -- Digital Special Sauce.  They are preying on desperation and not addressing core business problems. They offer deep specialties that may result in a quick fix, but leave clients helpless once the agency engagement is complete.

Please note that lots of these digital tactics can be very effective if used properly.  KIMBA builds them into content strategies and execution plans where they fit.  But, they are part of a larger picture, not standalone answers.

Buzzwords and buzzservices render buzzresults (a common synonym for buzz is "fizzle"). Buzzresults blow away with the next strong breeze of innovation.  

We want to empower our potential current client partners to separate the ice cream from the bullshit when it comes to Digital operations and Digital solutions.  That empowerment is the very backbone of our in-house Content Studio framework and approach.  If we can empower you to discern between lasting, longterm investments in your business's health, and quick fix bandaids that will sooner or later need to be ripped off, we can eliminate a lot of the noise and clutter that's pervaded our industry since the early 2000's.  We can get you that much closer to addressing root problems that have been causing Digital symptoms all along.  We can hit your KPI's and then some.