EASTON

A Revolution: 360

Product Launch Campaign for Easton flagship bats

To tease, launch and sustain hype for Easton’s flagship bats, we developed and produced pre-order kinetic typography teasers, 3D animated feature videos, live action array camera shot launch films, and a myriad of social assets.

To bring our bold message of revolution to life, we tapped on our longtime friend, director Tyler Fairbank and DP Mitch Martinez who was one of the originators of the bullet-time shoot technique.

Using bullet-time (‘Matrix effect’), we captured launch films, pre-order teasers and additional social companion content for a multi-pronged blitz of social, website, and retail marketing channels. 

Halo Spots

rule

Feature Videos

rule

Kinetic Text Pleasers

rule
Easton360designexplore1
360Live_GIF3
Still_4_Maxum
360Live_GIF2
Still_1_Maxum
EastonADV_GIF3
Still_2_0041
EastonADV_GIF2
Easton360_designexplore4
EastonADV_GIF1
Easton360_designexplore3
360Live_GIF1
360Kinetic_GIF7
360Kinetic_GIF3
360Kinetic_GIF5
360Kinetic_GIF6
360Kinetic_GIF4
360Kinetic_GIF1
360Kinetic_GIF2

© 2024 The KIMBA Group, Los Angeles, CA.