AMERICAN RED CROSS

Blood Myths

YouTube Influencer campaign

As American Red Cross Blood’s social agency, we developed the YouTube creator Blood Myths campaign to burst common misconceptions around blood donation eligibility.  We partnered with Dr. Mike, INKED Magazine, and additional travel influencers to create original content bursting these myths. Campaigns were promoted on both influencer channels as well as American Red Cross’s social and digital channels.

Influencer Videos

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