Callaway: Forefront — The KIMBA Group

Forefront – A Series on the Future of Golf

Forefront is a three-part original series created to explore the unexpected innovations shaping the future of golf: both inside and far beyond the fairway.

Each episode dives into a different breakthrough reshaping the game:

The screen golf revolution in Seoul, South Korea, where tech-driven indoor play is redefining accessibility and culture
The rise of artificial intelligence in golf equipment design and manufacturing, pushing the boundaries of speed, precision, and performance
The construction of a reversible golf course, an architectural innovation built to challenge how the game is played, experienced, and designed

With a balance of cinematic storytelling and cultural insight, Forefront invites both golf fans and newcomers to see the sport differently, through the lens of technology, design, and radical rethinking.

This isn’t golf the way it’s always been. It’s where the game is headed next.