The KIMBA Group was honored to help the US's largest non profit blood bank, Vitalant, increase COVID plasma and blood donations with a robust celebrity Instagram campaign. Just one plasma donation can help save up to four COVID patients' lives. Celebrities included: Jennifer Aniston, Cameron Diaz, Mark Wahlberg, Kristen Bell, Elizabeth Banks, Alyssa Milano, George Lopez, Jonah Hill, and Ellen Pompeo.
The most challenging aspect of this campaign came in form of a relentless news cycle. Its launch window fell amidst the chaos of inaguration and The Capital Insurrection. Still, we were able to reach 205M devoted IG followers with this life saving message.