EASTON

Bregman//Stay Ready

Series of spots starring MLB Pro Alex Bregman to promote Easton's Pro Gear Collection.

Alex Bregman is Unstoppable

We developed and produced a campaign starring Alex Bregman, spotlighting the relentless discipline behind elite performance and celebrating the legacy of Easton’s Pro Series bats.


The work leans into obsession and what it actually takes to stay at the top. Off-season grind, no shortcuts. From living-in-the-cage dedication to repeatable, punishing reps, the spots capture Bregman’s mindset as much as his swing. Shot with a raw, stripped-back intensity, the campaign reframes training as identity because crushing balls for the Houston Astros isn’t talent alone. It’s work. Every day.

Director: James Kapner

Production Partner: Runners Studio

Spot 1: "Moving Day"

rule

Spot 2: "Unstoppable"

rule

© 2025 The KIMBA Group, Los Angeles, CA.