Female empowerment focused campaign for Easton’s new lineup of softball gear
Fastpitch girls have their own language. Looks, bruises, scrapes, victories, inside jokes. Their skills and passion transcend the patriarchal constructs for how females “should” behave. Don’t Hold Back is a tribute to their spirit, power, and perseverance. Starring Team USA’s own Hailey McCleney, the spot highlights the inner voice and how self-belief can overcome any stereotype.