Revolution, Captured
To tease, launch, and sustain momentum for Easton’s flagship bats, we developed a full-funnel content system spanning pre-order kinetic typography teasers, 3D animated feature films, high-impact array camera launch spots, and a suite of social assets.
To bring the brand’s message of revolution to life, we partnered with director Tyler Fairbank and cinematographer Mitch Martinez, the pioneer of bullet-time capture.
Leveraging the iconic “Matrix effect,” we created a cohesive set of launch films, teasers, and companion content designed to drive a multi-channel blitz across social, digital, and retail, turning product release into a cultural moment.
Halo Spots
Feature Videos
Kinetic Text Pleasers
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