To tease, launch and sustain hype for Easton’s flagship bats, we developed and produced pre-order kinetic typography teasers, 3D animated feature videos, live action array camera shot launch films, and a myriad of social assets.
To bring our bold message of revolution to life, we tapped on our longtime friend, director Tyler Fairbank and DP Mitch Martinez who was one of the originators of the bullet-time shoot technique.
Using bullet-time (‘Matrix effect’), we captured launch films, pre-order teasers and additional social companion content for a multi-pronged blitz of social, website, and retail marketing channels.
Halo Spots
Feature Videos
Kinetic Text Pleasers
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