Jack Wolfskin – Launching Sustainable Innovation in the US
To introduce Germany's Jack Wolfskin, a premium, sustainability-first outerwear brand, to the American market, we developed a campaign centered around the breakthrough innovation of Texapore Ecosphere, the proprietary material behind the world’s first fully recyclable jacket.
Rather than lead with product specs, we led with story and substance by crafting a launch film that articulated the why behind the brand: a commitment to circular design, environmental responsibility, and gear that performs without compromise.
From that hero asset, we built a suite of supporting creative tailored to Jack Wolfskin’s owned and operated channels, including social, web, email, retail, and trade. The system was designed for modular use across touchpoints, creating cohesion while giving the brand flexibility to adapt per platform.
The result? A premium storytelling system that didn’t just introduce a product, but rather, it introduced a mission.
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