Multi-Channel Launch & Content Blitz
We developed and produced a comprehensive suite of launch creative for OGIO’s Alpha Convoy backpack and travel bag line. The work spanned multiple visual styles - from precision stop-motion and studio photography to lifestyle shoots and teaser content - designed to showcase the product’s durability, modularity, and design intent.
Assets were engineered to perform across the full ecosystem, rolling out on OGIO’s website, Amazon.com, organic and paid social (Instagram and Facebook), email newsletters, and across OGIO’s global offices. The result was a flexible, high-impact content system built to support both brand storytelling and commercial performance at launch and beyond.
Product Teaser, Lifestyle, and Stop Motion
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