Pressed Juicery makes cold-pressed juice, plant-based soft serves, and power-packed shots. With a sprawling national brick + mortar and retail footprint, they're on a mission to make high-nutrition a realistic option for everyone.
The KIMBA Group worked with the founders of Pressed to bring their frozen yogurt offering to market. Through explorations for packaging, positioning, design and naming we arrived at bold creative that fit perfectly across their retail POP and digital properties.
Design Exploration
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