Pressed Juicery: Freeze -- The KIMBA Group

Pressed Juicery – From Concept to Spoon

Pressed Juicery is a national leader in cold-pressed juices, power-packed wellness shots, and plant-based soft serves. With a rapidly growing brick-and-mortar and retail footprint, the brand is on a mission to make high-functioning nutrition feel accessible, energizing, and joyful.

We partnered directly with the founders of Pressed to develop and launch their first plant-based frozen soft serve: an offering that needed to feel both indulgent and in alignment with the brand’s clean, functional roots.

We supported the product’s journey from concept to rollout, guiding strategy across:
• Naming
• Positioning
• Packaging design
• Retail POP
• Digital campaign integration

The result was a high-impact launch that felt instantly at home within the Pressed universe—bold, craveable, and brand-right across both in-store and digital channels.

More than a frozen dessert, it became a proof point for Pressed’s evolution into a broader wellness lifestyle platform.