PRESSED JUICERY

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Product positioning, packaging, design

Pressed Juicery makes cold-pressed juice, plant-based soft serves, and power-packed shots. They're on a mission to make high-nutrition a realistic option for everyone. The KIMBA Group worked with the founder to bring their frozen yogurt competitor to market. Through explorations for packaging and positioning, we arrived at bold creative that fit perfectly across their retail POP and digital properties.

Design Exploration

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© 2020 The KIMBA Group, Los Angeles, CA.