A slice is distressing. But also funny. But also not. In Slicers Anonymous (starring Kevin Nealon), we are used satire to reach the higher handicap player with the story of Big Bertha's return.
Golf is an emotional game -- a solitary/internal game where players are always looking to improve - in a battle against themselves for personal best. A support group seemed like the perfect setting for satire. As a global brand, we make our broadcast spots, our in depth technology product videos, but we are always looking at how we can engage golfers (both avid and recreational) in new and compelling ways. Our insatiable appetite for challenging norms in golf content yielded Slicers Anonymous.
Nealon was perfect for the role -- we wanted someone who could walk the line between tough love and motivational/aspirational and he nailed it. He's also an avid golfer so he could really play into the emotional distress inherent to game improvement (and slice correction).
Director: Jay Larson
Director of Photography: Keith Smith
Prodco: All Things Comedy
EP: Rebecca Rosoff
EP: Mike Chiavetta
EP: Mike Bertolina
© 2020 The KIMBA Group, Los Angeles, CA.