Universal Pictures – Dear Dictator
To support the release of Dear Dictator from Universal Pictures, starring Michael Caine, Katie Holmes, Jason Biggs, and Seth Green, The KIMBA Group partnered with long-time collaborators at Bill Burr’s All Things Comedy network to bring a fresh, culturally attuned voice to the launch.
We tapped into high-reach comedic talent with built-in audience trust, producing custom video confessionals with fan-favorites Theo Von and Sarah Tiana, designed specifically for their highly engaged social audiences.
The result was a campaign that leaned into the film’s offbeat tone, bridging the gap between traditional studio marketing and influencer-native storytelling to deliver reach, relatability, and smart genre alignment across social and digital.
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