Original Series development, production and distribution
The three part cine-doc series, Golf Lives, developed and produced in partnership with VICE Media, is an unprecedented immersion into Callaway's brand through the eyes of an American rap legend and a former NFL superstar. Brad Jordan’s (aka Scarface) career in music spans three decades, throughout which he’s collaborated with Tupac, Jay Z, Nas and influenced every great modern MC. Retired NFL player Arian Foster never liked the title of professional football player and now we meet him embracing his newfound freedom.
Houston creates legends, both in music and sports. It is and forever will be one of the country’s greatest cities. Filmed a month before Hurricane Harvey, part II and III of the series celebrates the city, its icons and their relationship to the sport of golf.
The series was distributed on Callaway’s brand’s owned and operated channels including: Amazon Prime Video, Roku on CallawayTV, Website, Facebook Watch, Instagram (IGTV and main feed), and YouTube.