Golf Lives is a three-part cine-doc series developed and produced in partnership with VICE Media. It's a raw, immersive dive into Callaway’s world, told through the lens of two Houston icons: rap legend Scarface and former NFL powerhouse Arian Foster.
Brad Jordan, better known as Scarface, isn’t just a rapper. He’s a Southern pioneer who shaped hip-hop history, collaborating with Tupac, Nas, Jay-Z, and influencing a generation of MCs. Arian Foster, freshly retired and unapologetically shedding the “football player” label, emerges as a complex artist in his own right, embracing golf as both escape and expression.
Set in the heat of Houston, just weeks before Hurricane Harvey, Parts II and III double as a tribute to the city itself: gritty, legendary, and forever resilient. From fairways to freestyle, Golf Lives celebrates the unlikely intersection of sport, identity, and reinvention.
Distributed across Callaway’s ecosystem, Amazon Prime Video, Roku (CallawayTV), YouTube, Instagram, Facebook Watch, and more, the series redefined how a golf brand tells its story.
Director: Sarah Rinaldi
Productio Company: VICE Media