Slicers Anonymous — The KIMBA Group

MUNICIPAL – Building the Brand from the Ground Up

As MUNICIPAL’s launch AOR, The KIMBA Group was brought in from day one to help define and shape the brand’s strategic and creative foundation.

We led the development of the full brand platform: from consumer segmentation and audience archetypes to messaging strategy, tone of voice, and media approach.

Our goal was to bring Mark Wahlberg’s vision to life with clarity, grit, and cinematic force. We concepted and produced launch creative that introduced MUNICIPAL’s core product categories (including hero outerwear lines) through a blend of aspirational storytelling and utility-driven style.

From brand platform to performance content, our work helped position MUNICIPAL as a new kind of performance lifestyle brand.

To ensure launch met its audience where they actually live, we also led a multi-channel paid media strategy: buying across podcasts, social, CTV, OTT, and digital platforms. Our placements blended performance targeting with brand-first creative environments, optimizing for both awareness and conversion across every screen and scroll. The media supported key drops, drove full-funnel visibility, and helped establish MUNICIPAL as a bold new player in the performance lifestyle space.

And of course, it all started with Mark. His clarity, discipline, and relentless forward motion set the tone for everything that followed. When a founder leads from the front, the brand follows—with purpose.