OGIO: Immabeast Partnership — The KIMBA Group

Movement at Scale

We partnered with Willdabeast Adams and his global network of elite dancers across multiple campaigns and live activations as part of a multi-year collaboration rooted in culture, movement, and influence. Working inside the BuildaBEAST Experience, we embedded our clients OGIO and JLab directly into one of the most influential dance ecosystems in the world.

OGIO served as the presenting sponsor, anchored by the design and production of custom bags built specifically for dancers in motion. The partnership extended across original social and digital video content, integrated on-site moments, scholarship awards, and sweepstakes that activated both live audiences and global followers. Content was distributed through the IMMAbeast Co. network, generating millions of organic views across YouTube and Instagram.

Rather than traditional sponsorship, the work functioned as cultural participation. Products were worn, tested, and lived in by dancers who move professionally and relentlessly. The result was a sustained, high-impact presence that connected brand, performance, and community at scale.