YG's Basketball & Music Festival
For OGIO, we engineered and executed a high-impact brand activation at YG’s first annual Boogie Festival in Downtown Los Angeles. It was a culturally charged event that combined a daytime basketball tournament with a nighttime concert experience.
The activation brought OGIO directly into the heart of music, sport, and street culture. We designed and produced custom OGIO bags, launched on-site and social contests, awarded exclusive concert tickets, and sponsored key festival moments across the weekend, placing the product in the hands of an audience defined by movement, creativity, and self-expression.
The Boogie Festival featured performances and appearances from Teyanna Taylor, SYD, Lil Pump, Nipsey Hussle, YG, DJ Mustard, Fatboy SSE, and Rae Sremmurd, artists and cultural figures whose influence extends far beyond the stage.
By embedding OGIO within the festival experience rather than around it, the activation positioned the brand as an authentic participant in culture and built for people who live in motion, not on the sidelines.
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