We developed and produced a full-scale campaign for TravisMathew, launching their new line of pants, hoodies, and polos, starring Chris Pratt.
From initial deal points and partnership strategy through to creative development, production, and media rollout, our team helped architect the Pratt x TravisMathew collaboration.
In a single day of production, we captured multiple broadcast-quality spots and hundreds of stills used across promotions throughout the year. Blending sharp comedy with effortless charm, the campaign delivered some of the funniest and most memorable moments in the brand’s history, anchored by Pratt’s trademark charisma, even turning a simple hoodie into an unexpected hero piece.