We conceived, developed, and produced a full-scale campaign for TravisMathew, launching a new line of pants, hoodies, and polos starring Chris Pratt. From deal architecture and partnership strategy through creative, production, and media rollout, we built the Pratt x TravisMathew collaboration end to end.
In a single day on set, we captured multiple broadcast-ready spots and hundreds of stills that powered promotions all year long.
The work blended sharp comedy with effortless confidence, turning everyday product into standout moments and elevating a simple hoodie into an unexpected hero, anchored by Pratt’s unmistakable charisma.