Easton | ADVanced Power | Product Campaign
Omni-channel campaign for Easton’s flagship ADV bat including original spot, content for all O&O social and digital channels, and YT creator activation w/sweepstakes.
Production co.: 1DS collective
director: alex cullen
photographer: riley donovan
composer: rebecca rosoff
creator: Preston miklich (“fuzzy”)
Callaway Golf | Ball & Tee | Animated Series
In Ball & Tee, experience the game from your ball's point of view...for the first time ever.
Production co.: all things comedy & soapbox films
Ball voiced by Steve Rannazzisi (The League)
tee voiced by Bruce Lanoil (The Muppets, Looney Toons)
ancillary characters voiced by Al Madrigal (The Daily Show)
American Red Cross | #RedCrossMyHeart | Influencer Campaign
#Redcrossmyheart is a social movement launched through an influencer campaign to help increase awareness around blood donation for younger generations.
OGIO | All Elements Outerwear | Men’s Apparel Launch
OGIO ALPHA All Elements 2018 Outerwear Collection launch creative.
Production co.: 1ds collective
Director: Anthony chirco
Callaway Golf | Golf Lives | Docuseries
Golf Lives is an original docuseries for Callaway Golf starring Scarface and Arian Foster.
Production co.: VICE Media
Director: Sarah Rinaldi
OGIO | The Boogie | Event & Experiential
Brand integration at first annual The Boogie event on NBA All-Star Weekend -- created and hosted by YG with guests DJ Mustard, Lil Pump, Nipsey Hustle, Syd, Teyana Taylor, and Fatboy SSL @The Shrine in Los Angeles, CA.
Callaway Golf | Callaway Create | Creators Program
Create is about bringing new perspectives to the golf media landscape. Our mediums include 2D animation, 3D animation/motion design, illustration, painting, drone photography, composite photography, stop motion animation, paper art, silkscreen prints, custom canvas headcovers, and claymation.
Callaway Golf | The Jump | Original Series
The Jump is a four episode series profiling Callaway Golf’s youngest stars.
Production co.: bullitt
Director: Anderson wright
OGIO | #IMMAxOGIO | Brand Content Partnership
Ongoing content and influencer partnership with visionary creative director and choreographer Willdabeast Adams & his Immabeast Network. Collaboration includes co-branded product collab, experiential, digital and social content.
OGIO | Funny AF Product Videos
Product videos you actually want to watch. Featuring comedians Josh Wolf and Brooks Wheelan.
Production co.: All Things comedy
Director: Marcos Gabriel
Google | Play Launch Campaign
Account direction, digital campaign strategy and planning for the launch of Google Play Movies.
Amazon | Kindle Worlds Outreach Strategy
Launched campaign including overall messaging, content and advertising strategy, celebrity and influencer activations, member sign-up strategy, for Amazon's fan fiction platform.
Cinedigm Ent. | OTT Marketing & Analytics
Campaign development, mobile analytics, Facebook media buys, tech advisement, iOS & Android app advertising, KPI strategy, insights and reporting for Cinedigm Entertainment's multi-platform OTT channels -- CONtv, Dove Channel, and Docurama.
SONY ENTERTAINMENT | YouTube Influencer Campaign
Developed, produced and distributed for Sony Entertainment Network. Influencers: Toby Turner ("Tobuscus"), Hannah Hart & Dane Boe ("Angry Orange").
Nissan | Innovation Garage
Campaign strategy, program insights and analytics, and reporting.
Red Bull Media House Partnership
Distance Lab is an original mini-series we co-developed with Red Bull Media House for Callaway Golf.
Callaway Golf | Branded Content
Vice Sports branded content to allow golf fans unprecedented access to Callaway’s star athletes. Including: Lydia Ko, Michelle Wie, Henrik Stenson, Kevin Kisner, Jamie Sadlowski.
Pacific Standard Time | LACMA & MOMA
Insights, strategy, outreach, events, content distribution, analytics.